STRI has been named as the technical partner of MLR, the international sports supplementary lighting business.
During BTME 2018, MLR also announced that Bernhard and Company had become its global distributor for its complete range of products.
MLR currently provide mobile lighting solutions to sports arenas and is now looking to expand globally using Bernhard and Company’s unrivalled customer service and STRI’s wide range of consultancy services.
Formed in 1998 in Norway, MLR has recently undergone a major business revamp with its key goal to ensure that sports surfaces, of all disciplines, have excellent playing conditions all year round.
A specialist in sports turf technology, Bernhard and Company is committed to providing leading turf care solutions to golf course and pitch care specialists worldwide. From blade sharpening systems to sports surface aeration and moisture control, the Bernhard product portfolio is focused on providing its global customer base with championship turf and world class playability.
This collaboration is now uniquely placed to combine Bernhard and company’s highest standard of international customer expertise, with quality mobile lighting solutions geared to tackle shade issues on a wide range of sporting surfaces.
MLR general manager, Hermann Sather, said: “I’m delighted to start this relationship with Bernhard. Its business is renowned throughout the turf industry and is a perfect fit to help us deliver our products across the globe. Our mission is to help all kinds of sports venues achieve excellent year-round playing surfaces, and with Bernhard I believe we have taken a big step towards this.”
Steven Nixon, Director for Bernhard said “This is the perfect partnership for Bernhard and we are delighted with it. Plant health is at the very heart of our business, it complements and enhances the products we already offer. The partnership makes perfect sense. Together we are taking care of the most common issues to groundsmen and greenkeepers – too much water, too little air not enough light and unhealthy turf. In effect, we now control all the elements that the plant needs for healthy growth.”