As STRI grew, so did the ambitions of the business. The wheels were in motion to be able to offer a full end-to-end complete service on projects, rather than just the research and agronomic services that we had successfully offered up to now. This saw the business rebrand to become STRI Group.
The rebrand saw STRI Ltd and STRI Australia under the STRI Group umbrella, which would later be joined by other businesses overseas to bolster our overseas offering. Shanghai Tizan Turf Science Co was launched as a joint venture with our Chinese partners, Shanghai KeHua Sports Promotional Co and Beijing iRENA Group to provide research to aid the UK based team on projects in the Far East. In addition to this, our presence in the Middle East increased with another joint venture – Aspire Sports Turf, between STRI and the Qatar government-backed Aspire Zone Foundation; this would serve the FIFA World Cup 2022 in Qatar.
The Group would also see major developments in the UK, all with the aim of ensuring that the business could offer a full end-to-end service. With STRI recently adding a planning team to the already existing design and agronomy teams, the major gap was a construction department to bring these plans and designs to life; this is when the Group launched Carrick Sports Construction in 2018, who have since grown rapidly to take on work far beyond that provided by STRI to provide sports ground construction, land drainage and sports pitch renovation services.
With this, 2020 saw the acquisition of a business that had become a trusted partner over many years, the Environmental Protection Group (EPG). EPG’s water and land management specialists would enable the Group to increase the focus on sustainability on all new and existing projects, as well as improving our SuDS, structural waterproofing and land remediation capabilities beyond sports.
While Carrick and EPG were the main two expansions, STRI Group also further strengthened their research capabilities with MashUP Analytics, a software business specialising in data management and solutions; as well as SWD Systems who specialise in developing innovative water management solutions for sports surfaces and sub-bases.
Becoming a Group was a major step to where STRI is today, offering end-to-end bespoke services by acquiring and launching business that allow us to do that through our Plan-Design-Build-Maintain model.